I cannot believe there are so many people who count letters. With me, it is mostly commercials, the names of medicines. It can be anything on the ad.
I also have to have the volume number on the tv to have an 8 at the end. I heard that in some asian countries, 8 is a good luck number, 4, is bad. So if something adds up to 4, or has a 4 at the end, I feel more comfortable if I change it to something else. It can be anything as long as it is not 4. Mostly though, I count letters in words. Sometimes I will add the whole line or sentence up. If it comes to a two digit number, then I add those two numbers up. Nothing gained by that! I can stop myself from counting. I am glad this board is here.