A limited budget can make it challenging for nonprofits to spread their messages and build awareness of their cause. One of the best ways to increase awareness is by using a cost-effective tactic known as link building. Link building can help increase your website’s authority and ultimately make it rank higher in search engines. Of course, having your nonprofit’s website rank higher in search engines will help more people learn about your cause, which will in turn lead to more volunteers, donors, and opportunities for your organization.
This article will focus on four key link building tactics that nonprofits can benefit from. For demonstration purposes, we will explain how to target these areas by using a helpful tool known as Ninja Outreach. This tool allows organizations to find link building opportunities, personalize outreach campaigns, organize contacts, and send emails to “influencers.” Influencers are considered individuals who can impact or exert influence over potential customers or parties who in turn may become interested in your nonprofit.
Key link building areas for nonprofits to target
1) Guest Blogging
Your nonprofit should have a blog that produces engaging and helpful articles about your cause. Good material will encourage other websites to naturally link to the blog material. In addition to your own blogging efforts, accepting guest blogger submissions from donors, advocates, nonprofits, and other relevant sources can be very beneficial. Allowing other websites to contribute relevant material that supports your organization’s message benefits both parties. When another individual or group posts content on your website, they’re likely to draw their audience to this content as well, so it’s a two-way street that generates more traffic for both of you.
Guest blogging benefits your nonprofit in two ways:
- It drives relevant traffic to your blog that might not have happened otherwise, and there is a chance visitors will return to the site.
- When the guest blogging individual or group shares their guest blog with a link on their own website or through social accounts, your search engine rankings are improved.
Where do you find guest bloggers? Ninja Outreach makes it easy to identify other bloggers who have similar interests to your organization’s goals and to effectively communicate with them. There is also a special option that will help you get featured on interviews and podcasts with other bloggers.
2) Finding Journalists
One of the most valuable connections a nonprofit organization can have is a journalist who is interested in their cause and will write about it. Finding such a journalist is challenging, though. Ninja Outreach includes a unique social prospecting feature that makes this process easy. In order to find journalists who are more likely to be sympathetic to your cause or at least interested in it, the tool searches a database of Twitter and Instagram influencers for terms such as Journalist, PR, Writer, Author, etc. in conjunction with your organization’s key terms.
In addition to social prospect searching, you can also use content prospecting to locate publications that might be interested in featuring your nonprofit’s cause. This is another great way to potentially reach a large audience with little effort on your part.
3) Promoting Your Articles and Infographics
Ideally, all nonprofits should not only have a website, but they should feature a blog that showcases their key efforts and accomplishments. A blog serves to keep people engaged and interested in coming back to your website to see what is new. It also encourages sharing of content.
First, select your key articles and infographics (a visual way of presenting your information) and then promote them to other influencers who will help spread awareness of your cause. Sound easier said than done? Well, most organizations need help with this stage. But that’s where Ninja Outreach can help. When you write an article, you want to target people who have been featured in the post, but also those who might be interested in sharing the post. For an infographic, you need to connect with websites that tend to post infographics (or might begin to). Ninja Outreach can help in both these areas by identifying targets and then even assisting by suggesting what you say to them.
4) Getting Links to Your Site on Resource Pages
Resource pages on other websites are a terrific source of traffic to your site that nonprofits should definitely take advantage of. Resource pages, by nature, are designed to showcase helpful external websites through backlinks. Regardless of the industry your nonprofit is focused on, there are likely hundreds of different resource pages that you can potentially tap into. Your goal in contacting them is for them to include a link to your site as a valuable resource.
It takes a tremendous amount of time to research other websites that might be interested in including your nonprofit on their resource page. Ninja Outreach has a clever feature that helps you get links on resource pages with minimal effort.
Don’t miss out!
Most nonprofit organizations put a lot of effort and heart into getting their message to the public. Unfortunately, no matter how sincere the effort or how useful the content, if people can’t easily find your nonprofit through an internet search you are missing out. Backlinking is the key! Successful backlinking can require hundreds of contacts with other groups and individuals. Unless you have a large staff that can dedicate itself to a robust backlinking project, it is recommended that you consider a program like Ninja Outreach to streamline your nonprofit’s awareness efforts.